Google has officially launched its Authorised Refurbished Phone Sale program in India, allowing customers to buy refurbished Pixel smartphones like the Pixel 7 and Pixel 8 Pro at more affordable prices.
Partnering with Cashify, the program ensures that every device undergoes Google-approved quality checks, uses genuine parts, comes in fresh packaging with a charger, and includes a 1-year limited warranty.
This move combines affordability with sustainability, helping reduce e-waste while giving more people access to Pixel devices.
Why This Happened
Google has consistently emphasized sustainability in its hardware strategy. From plastic-free packaging to material sourcing, the company aims to reduce electronic waste.
The refurbished program is the next step:
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Phones get a second life instead of ending up as waste.
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Customers get access to premium Pixel phones at lower prices.
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Cashify’s wide distribution ensures reach across 18,000+ pin codes in India.
Quick Facts: Refurbished Pixel Program
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Models Available: Pixel 7, Pixel 8 Pro
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Parts: Genuine Google Pixel components
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Warranty: 1-year limited
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Availability: Nationwide via Cashify (18,000+ pin codes)
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Sustainability: Part of Google’s eco-friendly initiatives
What This Means for Indian Buyers
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Cheaper Access to Flagship Phones: Refurbished models cost significantly less than new ones.
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Peace of Mind: Backed by warranty and genuine parts, unlike third-party refurb sellers.
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Nationwide Reach: Cashify’s omnichannel model makes it easier for people in smaller towns to buy.
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Eco-Friendly Choice: Buying refurbished contributes to reducing e-waste.
Expert Opinions
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Google said: “The Authorised Refurbished Phone Sale program extends our commitment to sustainability by giving phones a second life and helping reduce electronic waste.”
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Industry experts note that India’s refurbished smartphone market is growing rapidly, with demand fueled by rising new phone costs.
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