Google has officially launched its Authorised Refurbished Phone Sale program in India, allowing customers to buy refurbished Pixel smartphones like the Pixel 7 and Pixel 8 Pro at more affordable prices.

Partnering with Cashify, the program ensures that every device undergoes Google-approved quality checks, uses genuine parts, comes in fresh packaging with a charger, and includes a 1-year limited warranty.

This move combines affordability with sustainability, helping reduce e-waste while giving more people access to Pixel devices.

Why This Happened

Google has consistently emphasized sustainability in its hardware strategy. From plastic-free packaging to material sourcing, the company aims to reduce electronic waste.

The refurbished program is the next step:

• Phones get a second life instead of ending up as waste.

• Customers get access to premium Pixel phones at lower prices.

• Cashify’s wide distribution ensures reach across 18,000+ pin codes in India.

Quick Facts: Refurbished Pixel Program

• Models Available: Pixel 7, Pixel 8 Pro

• Parts: Genuine Google Pixel components

• Warranty: 1-year limited

• Availability: Nationwide via Cashify (18,000+ pin codes)

• Sustainability: Part of Google’s eco-friendly initiatives

What This Means for Indian Buyers

• Cheaper Access to Flagship Phones: Refurbished models cost significantly less than new ones.

• Peace of Mind: Backed by warranty and genuine parts, unlike third-party refurb sellers.

• Nationwide Reach: Cashify’s omnichannel model makes it easier for people in smaller towns to buy.

• Eco-Friendly Choice: Buying refurbished contributes to reducing e-waste.

Expert Opinions

• Google said: “The Authorised Refurbished Phone Sale program extends our commitment to sustainability by giving phones a second life and helping reduce electronic waste.”

• Industry experts note that India’s refurbished smartphone market is growing rapidly, with demand fueled by rising new phone costs.