OnePlus India has hiked the retail price of the OnePlus 15 by up to Rs 6,000. The base mannequin is now priced at Rs 77,999. The price rise was executed with none prior discover to clients. The international reminiscence element shortage is liable for this transformation in general price.

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OnePlus has increased the price of the bottom variant with 12GB RAM and 256GB storage of the OnePlus 15 in India to Rs 77,999, which is a Rs 5,000 enhance from its earlier price. The different mannequin with 16GB RAM and 512GB storage goes up by Rs 6,000 to Rs 85,999. Price will increase can be carried out throughout all retail channels from May 1.

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In the present market situation, purchasers who delayed their purchases are taking a giant hit on their budgets owing to the growing prices of smartphones. Such behaviour negates the unique worth proposition that made merchandise just like the OnePlus telephone aggressive at launch. It is value mentioning that OnePlus will not be the one firm to increase costs; different widespread corporations, corresponding to Samsung, OPPO, Realme, Vivo, iQOO, (*15*), and Nothing, have additionally jacked up costs on totally different gadgets over the previous couple of weeks.

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This general market development makes one ask issues about shopper loyalty, which appears to be placed on the again burner to company revenue margins. For occasion, the OnePlus 15R had a hike of Rs 2,500 inside a month of its introduction in December 2025, and its base mannequin has already crossed Rs 52,999. It’s a sign of the bigger development in the sector the place escalating costs appear to be extra vital than client loyalty.